Today many businesses widely use the term Search Engine Optimization (SEO), particularly those with e-commerce sites. Search engines have become the ‘go to’ friend, we use the internet search tool, to help us locate places of interest ‘nearby’, service information and reviews.

Most of us pay attention to the top ten search results on the first page. So for your business, making it to the first page, more so to the top three is a barometer of the success of a site in search engine optimization. If you rank in the top 3, it’s likely that people will be inclined to click, meaning more traffic to your site, and hopefully more business.

So what exactly is search engine optimization and does your business need it? The answer is an easy one. Yes, you need search engine optimization to be number one, or maybe at least make your website income generating.

With search engine optimization you can benefit from generating high traffic volume. Let’s say that most of your successful sales are only made from 10 to 20 percent of your traffic. If you get one hundred hits or more a day, you get a right corner out of sales already. If you only get ten to twenty site visits a day, you would potentially make one or two sales if you’re fortunate.

So again, what is search engine optimization?

Search engine optimization is utilising tools and methods in making your site top ranking in the results of search engines.

Search engine optimization does require a bit of elbow grease (work) and patience to be fully realised. First of all, search engine optimization is pointless if you don’t have any content on your website. So get blogging, vlogging and sharing, start creating content that will be of interest and value to your target audience. Keep it light and informative. It is essential that you research the keyword phrases that are popular in regards to your sites niche or theme and include in your content and tags. Useful resources such as the easy to use, Free Keyword Tool, from Keyword Stream will enable you to find relevant information.

Collaborating with multiple websites can encourage web link exchanges and page transfers, i.e. linking to social media sites, partner sites and online resources. The more inbound and outbound traffic that is generated by sites among others is one of the components search engines use to rank websites.

Try to search the internet for useful resources. Tips and methods for search engine optimization are just a click away. Read many articles that can help you optimise your business’s website in search engine results. The more effort you put into producing informative content on your site will help you in getting those high rankings. But remember patience is key; the benefits will be worth it. Better traffic to your site and more business!

You’ve got this!